Watch this video on YouTube: (search for “Adbusters Logorrhea” if it doesn’t work)
Also view this online video: The Story of Stuff
This question will take you a few days to answer. I want you to consider your Mental Environment.
The overall question for this month is:
How are you influenced to buy certain products?
Other questions I want you to answer are (include as many as you can. You’ll probably need two paragraphs this month):
- What part do you play in our consumer crazy culture?
- At what cost are you willing to give up your own identity?
- Are you aware of your mental environment and how companies target teenagers specifically because they are considered malleable and unable to think for themselves?
- What are the problems in a consumer crazy culture?
- How can you “fit in” without owning brand name materials?
- How do you feel when you cannot buy something that everyone else has?
You need to do some basic research and observation before you answer these questions:
Look at your clothing, your electronics, the food you buy, and the material items you wish you had. How many of those things are brand names or are advertised regularly? If you own a lot of brand name materials, do you feel you add to our consumer crazy culture?
Take notice of all of the advertisements you see in a 3-4 day period. How many ads do you see? What are the predominant materials being sold? What percentage of the advertisements focused on food are selling unhealthy food?
What percentage of the ads are things you already own or want to buy?