Hooked on Fashion!

Many people nowadays, especially teenagers are usually buying products that are branded. Big clothing companies and brands such as Aritzia, Off the Wall, Lululemon, Sport Check, Athlete’s World…etc, are all focusing their targets on teenagers. To companies like them, teenagers do not have the ability to think for themselves, therefore making teens to be a perfect consumer and target. The fashion trend is for example, like MacDonald targeting children as their main customers. It is deathly irresistible. With all the advertisements on television, newspapers, magazines and even on the radio! How can the youths not know about it? The advertisements are constantly promoting the new clothing lines and ways influence teens to dress the way they wanted them to. And especially with our new generation now, fashion has become one of the most important factors in our lives and it can’t be ignored.
Being a high school teenager is one of the most difficult and important stages in life. Many youths are constantly worrying about how to “fit in” or what their impressions are at school. Some may feel isolated or looked down upon if they did not dress alike. This is one of the reasons which make teens remarkably vulnerable. It makes teenagers consider what to buy and get hooked onto certain products, depending on the brands or styles they perferr. It may seem fashion has become a bully towards the youths. However, fashion can also be a powerful source of presenting yourself. Although the majority of consumers purchase clothing items to fit in at school, there are also people who wear certain clothes to make a statement or just present themselves as who they are. In Conclusion, the fashion trend indeed is very powerful and influential towards teens in our society and teenagers should be aware of that.