Colorful, over-exaggerated and catchy advertisements. People would do anything to catch our attention, but who are we? We are consumers. We play an important role in the world of business, the market depends on us to buy their goods. Many of us are not aware as we've fallen right into the hands of the market, we have no control over what we think is a need and want anymore. With all the "trends" established, i don't see us not wanting to buy something.
There is so much that we want, now that i think about it, i've spent more money on clothing and accessories than anything in my life, and because of what? Because i saw someone walking down the street with the newest ipod and branded accessories, and i thought to myself..i want that too. And that is exactly how the market is going to get us, with advertisements. They present us with catchy and unforgettable ads that won't stop bothering us until we decide to go purchase the goods they are selling. They try to persuade us to wear their clothes, convincing us that we could measure up to celebrities if we follow their trend. These ads are everywhere, on the radio, during commercials on television and in magazines. Ads are unavoidable. No matter how we try to get away from them, it always comes back right in our face.
Advertisements are no use if consumers don't respond to them. We, teenagers, play a big role as a consumer. No matter if it's clothing, accessories or food. We are prime targets of the market, because we are mere amateur consumers who are unable to think for ourselves, and loaded with cash given out by our parents. Do we even know the value and the process of receiving money? Do we even think before purchasing something? No, we don't. We are easy targets, quickly deceived by flashy advertisements and what we see people wearing everyday. What do most teenagers consider most important in their lives? I'm guessing popularity and how we present ourselves in our community. Teenagers these days only worry about "fitting in", you won't be "cool" enough if you do not own a branded accessory or clothing. It's not only teenagers but everyone in our society too, we are much more advanced compared to 10 years ago. Many cannot survive without at least a cellphone or computer. But back to teenagers, you are not allowed to be part of the "in" crew without at least measuring up with the increasing and quickly changing fashion trends. The ones that can't catch up fast enough is considered "uncool" and looked down upon. Little did we know, once we start purchasing branded items, we can't stop keeping up and buying more. Trends are like drugs. Once we start buying, we can't stop because we are unaware of the consequences if we stop. Because who knows, if i stop now, will i drop back into the "uncool" group again? What would society think of me?
Tuesday, November 18, 2008
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