lets face it!

Juicy Couture? Louis Vuitton? Coach? TNA? Christian Audigier? Ed-hardy? Rock and Republic? Gucci? Why can’t I buy it all? Clearly, it is because I am a normal girl who works at Ricky’s restaurant and get paid eight dollars an hour. Obviously, I cannot afford to buy all these fancy luxurious clothes, bags, jeans, etc from these expensive brands. Casually, I buy stuff that is often over a hundred dollars; however, I do not simply buy it directly without making careful thoughts. I actually work very hard and save up money to get something that I want. Every time I buy something, new products/items are always “up-to-date” which feds me up. It is ridiculous! Fashion is a “must”; therefore, I do own a lot of brands. Indeed, I must admit that I do play the role in the “consumer crazy culture”. Considering all the electronics belonged in my house: modernize. Moreover, the food including my household are often bought in variety of brands because my parents are very strict on good quality including myself. As I observed the television yesterday watching “American Next Top Model”, I discovered many over exaggerated, unrealistic, and nonsense commercials. Though it was presented in an extremely good looking way: colourful, and attractive. After a while, I was very annoyed because it took forever and the predominant materials that are being sold are mainly focused on “the new monthly phone plan” introducing by Rogers, TELUS, and Fido. I believe 20% of the ads are things that I have already own such as hairspray, toothpaste, body lotion, etc. Nevertheless, it is human nature that all individuals have such demanding behaviour and high standard toward materialistic items. Also, the reason is we are all greatly influenced by our peers, and the media.

Advertisers of today have to try harder and harder to get our attention. They have to come up with new and eye-catching ideas that will intrigue consumers. Whom are these commercials really targeting? Teenagers! Why? The reason is we are malleable and unable to think for ourselves. For example, I used to buy clothes that I don’t even like. I only bought it because most of my friends own it, and that getting it was a popular trend. Evidently, advertising plays a major role in today’s society and causes one to think of the effects it plays on our minds especially teens. “Advertisement at its best is making people feel that without the product, you're a loser." Believe it or not, but this is an actual reason why many of us buy unnecessary and useless items that honestly do not benefit or suit them. Personally, when somebody has something that I have, I tend to avoid wearing it because I like to be original, and unique. Also, I do not buy something simply because it is being advertised. I only buy it when it has good quality, great deal, convenient and of course if I adore it. Generally, advertisement has invaded our highways, subways, schools and world. For me, I do not feel that advertising is deceptive. Now rethink is advertising deceptive to you?